Per Axbom is a designer, coach and visual explainer working out of Stockholm, Sweden. He has worked professionally with usability, accessibility and UX since the mid-nineties. Regularly contributing to the UX community through blog posts and podcasts, Per is very keen on promoting the concept of design ethics. He is an advocate of responsible innovation, helping designers understand and manage the impact of their work.
As a trained coach Per has a a passion for listening and is a proponent of the power that can be unlocked by allowing people to explore their own strengths and abilities. He has a passion for interviews and is experienced in using the visual language of sketches and prototypes to create consensus and insights about both problems and solutions.
Having consulted for over 60 organizations, Per has experience from a wide variety of industries encompassing finance, telecom, energy, public transportation and e-health. For more than four years he has worked as the UX lead for Sweden’s national platform for online therapy.